Proprietor’s should write blogs
In a meeting with a customer today, I found myself trying to talk them round into my thinking that in order for Google to see natural growth in their e-commerce business website, product ranges are great, but nothing is as rich as good quality copy. I asked them to consider the proprietor writing about their great products, great services and great history. The notion of a business owner taking time out of their day to write about product ranges and what excites them about the company or service thats offered is surely going to be a place that users will want to come back to, bookmark and share. With that in mind, will create good quality inbound links, thus helping their SEO whilst increasing the amount and quality of qualified copy on their site. Time will tell if the customer will take my advice on board, and if they do, this will be the first place that will be linking to it!
Internet Business Promoter (IBP) SEO Tool
Found a wonderful tool called Internet Business Promoter, which has been shortend to IBP for ease of memory. Not only does it do a lot of the useful things in regard to figuring out your main competitors for keywords, but it will calculate keyword density on your pages versus the keyword density on your 10 main competitors for the targeted keywords. A time-saving tool if nothing else. Quite pricey, but those in the trade would welcome the spend as SEO (Search Engine Optimisation) does appear to be a growing industry and those in the know are enjoying a bit of a boom.